"David Baddiel has a mission to fulfil a lifelong dream of spending as much time as possible with cats. He wants to put felines in the spotlight and challenge common misconceptions about them being sneaky, evil and lazy. Baddiel gets stuck in. He meets famous cat influencers such as Atticus a stunning ragdoll with 96,700 Instagram followers, who was asked by Paramount to perform a promotional motorbike stunt for the latest Mission: Impossible film."
"From the start of the show, it's clear that Baddiel really, really loves cats. His face lights up every time he meets one. He even sprays himself with catnip to get the attention of the celebrity influencer cat King Louis a big, caviar-scoffing British shorthair who has 139,000 Instagram followers. King Louis bites Baddiel for playing the bongos on him. The bongos are a gentle rhythmic pat on either side of the rump."
David Baddiel pursues a lifelong mission to spend as much time as possible with cats and to put felines in the spotlight. He challenges common misconceptions that cats are sneaky, evil and lazy. He meets social-media-famous cats and influencers, performs kitten yoga, hand-feeds chatty cheetahs and even bathes with lions. Cat popularity is highlighted with hashtags such as #catsofinstagram exceeding 212 million posts and #cat among top trending tags. Cat ownership and stereotyping are contrasted, and Baddiel’s genuine enthusiasm and his own cats—Tiger, Zelda and Ron—feature throughout.
Read at www.theguardian.com
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