Paramount+ got about 1 million new subscribers the day of its first UFC event, an exec told staffers

"Notably, Paramount made its UFC matches available for anyone with a Paramount+ subscription, which starts at $8.99 a month. Before the Paramount deal, many UFC matches were only on pay-per-view for around $80 each. Paramount previously announced that just under 5 million people streamed its UFC broadcast. CEO David Ellison told staffers in an email that it was "the largest-ever exclusive live event for Paramount+." The streamer has drawn larger audiences to other non-exclusive live events, including NFL games that ran on both Paramount+ and CBS."

"Paramount+ brought in about 1 million new customers on the day of its first UFC event, an exec told staffers. The event was the second most-streamed sporting event on Paramount+, this person said. Paramount previously announced that just under 5 million people streamed its UFC broadcast."

"Paramount's flagship streaming service generated about a million new subscribers on the day of its first-ever UFC match, Paramount product chief Dane Glasgow told employees in a town hall on Tuesday morning, three staffers who attended the meeting told Business Insider. A Paramount spokesperson said: "Those numbers are unverified, and it's against our policy to share speculative data externally." In August, Paramount did a deal with UFC parent TKO that will see it pay $7.7 billion to secure UFC rights in the US for seven years. Glasgow said at the town hall that Saturday was the second-largest day of sign-ups ever for its streamer, and that UFC 324 was the second-most-streamed sporting event on the service, according to two employees."

Paramount+ added roughly one million new subscribers on the day of its first UFC event, with the event ranking as the service's second-most-streamed sporting event. Paramount previously reported that just under five million viewers streamed the UFC broadcast. Paramount made UFC matches available to all Paramount+ subscribers at a starting price of $8.99 monthly, replacing prior pay-per-view access that often cost around $80 per event. Paramount signed a $7.7 billion, seven-year U.S. rights deal with UFC parent TKO. Company leadership called the broadcast a record-breaking exclusive live event, while a spokesperson labeled the new-subscriber figures unverified.

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