"Starting life as a mail DVD subscription service, Netflix moved into streaming movies and TV shows in 2007, becoming a first-mover into the sphere. Being an early adopter as viewing went from cable and legacy to online and streaming gave Netflix an advantages in also developing support technology and using subscriber data to create new content. The subsequent impact was Netflix became a market leader, with quarterly profits now far exceeding its competitors, which often report losses."
"Today, even without the Warner Bros. acquisition, Netflix has a dominant global base of over 300 million subscribers. Amazon Prime comes second with roughly 220 million subscribers, and Disney - which includes both Disney+ and Hulu - is third, with roughly 196 million subscribers. This means that between them, these three companies already control over 60% of the streaming market."
Major U.S. industries often concentrate around three dominant firms, a pattern evident in auto manufacturing, defense, telecom, and television. The streaming market now centers on Netflix, Amazon, and Disney. Netflix evolved from a mail DVD business into an early streaming pioneer in 2007, developing technology and data-driven content strategies that produced strong profits. Netflix leads with over 300 million subscribers, followed by Amazon Prime and Disney (including Disney+ and Hulu), and together they control more than 60% of the streaming market. A proposed $72 billion Warner Bros. acquisition would further consolidate Netflix's market power.
Read at Fortune
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