Mark Rober is a former Nasa engineer and YouTuber with more than 70 million subscribers, known for science and technology videos. Rober will develop an original competition series for Netflix in partnership with Jimmy Kimmel's production company. Kimmel praised Rober as one of the best and brightest creators and described his videos as clever, inventive and educational. Rober's videos routinely reach at least 10 million views, with many exceeding 100 million. Media consultant Jo Redfern said streaming platforms sign established YouTubers for proven track records, large fanbases and production skills often lacking at traditional streamers. Other YouTuber deals mentioned include Ms Rachel and The Sidemen, while CoComelon moved to Disney+ after Netflix did not renew its deal.
Former Nasa engineer Mark Rober has become the latest YouTube star to get his own Netflix deal. The 45-year-old has more than 70 million subscribers on YouTube and is known for his videos about science and technology. Rober has created a new competition series for the streamer, which he is making with US talk show host Jimmy Kimmel's production company.
Media consultant Jo Redfern said streaming giants like Netflix are signing up successful YouTubers because they have a proven track record and big fanbases. "They're not overnight successes, they've spent time building their audiences, iterating their content and looking at what works," she told the BBC. A lot of these content creators are "self-shooting producers, directors and editors [who] have a particular skill set that is unusual and lacking from a lot of streamers and broadcasters", she said.
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