"The latest price hikes mirror those it rolled out just over a year ago, at the beginning of 2025. Premium, the version of Netflix that lets you stream in 4K without ads, will have gone from $23 at the start of last year to $27 just 14 months later."
"When you tack on all the other content price hikes, from Spotify and HBO to Crunchyroll and Prime Video, well, it starts to add up quick. Netflix must be feeling good about its potential to squeeze its paying customers more without too many of them churning out of the service."
"The latest price hike comes as Virgin River Season 7, Beauty in Black Season 2, and Raw all top the Netflix charts in the U.S. It also goes into effect shortly after the company's failed bid to acquire Warner Bros."
Netflix is raising prices for all subscription tiers, with the ad-supported plan increasing from $8 to $9, the standard no ads from $18 to $20, and the premium no ads from $25 to $27. This marks a significant increase over the past 14 months, with the premium plan rising from $23. The price hikes coincide with the popularity of new shows and follow Netflix's unsuccessful attempt to acquire Warner Bros. Executives are also considering bundling services with Microsoft.
Read at Kotaku
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