"We took everything from season one - all of the learnings from creative to production - we put it all on a wall, and every single day we just set out to make it better, which is the nature of the brand,"
"balancing the budget and the creative to make sure that we don't lose the virality,"
"Every day I had the spreadsheets up."
Season two of MrBeast's Beast Games premieres Wednesday on Amazon Prime Video. The season matches 100 "strong" contestants against 100 "smart" contestants across challenges for more than $10 million in prizes. Production scaled up and broke world records for size and complexity while focusing on meeting creative goals within budget and shooting constraints. The first season drew 50 million viewers in 25 days but produced tens of millions of dollars in losses, prompting a push to make the media business profitable. Production planning emphasized budget control, daily financial tracking, and contingency measures to preserve virality.
Read at Business Insider
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