Jay Leno believes that late night television should avoid political partisanship to maintain a broad audience. He expressed that while he appreciates political humor, being overly cozy with one political side limits potential viewership. Leno noted that current hosts feel pressured to express their opinions, which results in appealing to only half the audience. He advocates for bringing in a diverse viewership instead of catering to only one faction, emphasizing the goal of connecting with as many people as possible.
Leno emphasized the importance of appealing to a broader audience, stating, "Why shoot for just half an audience all the time? You know, why not try to get the whole." He expressed a desire to engage all viewers, not just those who align with a specific political side.
In discussing the current landscape of late-night TV, Leno acknowledged, "you have to be content with half the audience because you have to give your opinion." This highlights the challenge faced by hosts today as they navigate political discourse.
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