""I'm excited about the opportunity to tell stories in a way that feels premium and elevated, but is concise and available to audiences directly," said Rae, in a statement."
""TikTok is building a new model for micro-series, pairing creator-led storytelling with scaled distribution to reach audiences faster than ever," said Dawn Yang, the platform's global head of entertainment partnerships."
""Screen Time follows two couples on a double-date movie night when a mysterious figure hijacks the TV, forcing the couples to confess their secrets or risk exposure.""
Hoorae Media and TikTok have partnered to deliver exclusive micro-series content, beginning with 'Screen Time' in April. This marks Hoorae's first micro-drama series, co-developed with TikTok. Rae emphasizes that 'Screen Time' is designed for modern viewing habits, focusing on intentional and immersive storytelling. TikTok's PineDrama app, launched in January, aims to engage users with short dramas. The partnership allows for creator-led storytelling with broad distribution, enhancing audience engagement in the micro-drama industry.
Read at Fast Company
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