"It's been nearly a decade since Netflix introduced fans to the fictional town of Hawkins, Ind., the Upside Down, Demogorgons, and the Stranger Things universe. Since 2016, the sci-fi series has become a massive hit for Netflix making it one of the streaming service's most-watched shows with the fourth season alone amassing over 140.7 million views globally, according to the company."
"To really build that excitement for fans heading into the final season, Netflix launched a massive global marketing campaign that includes a mix of real life, immersive experiences as well as social media components. And by the beginning of next month, Netflix will have launched several fan events across 32 cities across 23 countries from Tokyo to London and Berlin to Los Angeles."
Stranger Things became a major Netflix hit since 2016, with the fourth season amassing over 140.7 million global views and the series earning 12 Primetime Emmy Awards. The series propelled its young cast into superstardom and inspired live events, pop-up stores, and a worldwide fanbase. The fifth and final season premieres in three parts and prompted a large-scale, fandom-focused marketing campaign. Showrunners Matt and Ross Duffer and Netflix prioritized fans while planning marketing and arranged spin-offs alongside the finale. Netflix executed immersive real-world experiences, social media activations, and fan events across 32 cities in 23 countries, including cycling events and Upside Down-themed transit installations.
Read at Fast Company
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