"If you've ever wanted to hunt down the infamous Devil Fruit in EiichirÅ Oda's odyssey-esque manga "One Piece," now's your chance. The first Netflix House is set to open this Wednesday at the King of Prussia Mall in Pennsylvania, where curious fans can take part in immersive experiences based on their favorite Netflix TV shows and movies. Although Netflix has hosted many immersive pop-up events, Netflix House will be the company's first permanent location."
""We've been able to dial in the type of infrastructure we need to move them in and out more seamlessly. I think we've also been able to really refine how we work with the show creators." Lombardo said one key factor behind Netflix House is the company's desire to be accessible to audiences. "We wanted it to be a place that was super easy to come to and come back again and again," Lombardo said."
Netflix House opens Wednesday at King of Prussia Mall in Pennsylvania as the company's first permanent location, offering immersive experiences based on Netflix TV shows and movies. Fans can participate in themed attractions that translate popular IP into real-world experiences, including elements from One Piece. Prior immersive pop-up events helped determine studio size, infrastructure needs, and processes for working with show creators. The venue is designed for accessibility and repeat visits. Two additional Netflix House locations are planned to open in Texas and Nevada.
Read at Business Insider
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