"On its TV apps, a new navigation bar with the Hulu, Disney+, and ESPN logos is being added to the top of the app's home page for users who subscribe to those services, as well as a "For You" tab that will serve as the app's new home page. "For You" is powered by what Disney is calling "an updated algorithm that learns user preferences over time.""
"With this change, the Hulu name and logo that Americans have known so well will now be in front of customers across markets like Australia, Brazil, Canada, Japan, Saudi Arabia, France, and more for the very first time. The rebrand is the latest bit of track laid toward Disney CEO Bob Iger's "one app" master plan. Unifying all of Disney's streaming hubs under one global, marketable, bundle-able, and advert"
Hulu will become Disney+'s global general-entertainment brand and will replace the Star hub in international markets, with Star ending on October 8. Disney+ TV apps will gain a top navigation bar showing Hulu, Disney+, and ESPN, plus a new "For You" home tab driven by an updated personalization algorithm. The app will add a left-side "Live" button linking to a new hub, contextual badges like "Season Finale" and "New Series," and increased video playback in the main carousel. The Hulu name and logo will appear across many international markets as part of Disney's "one app" consolidation strategy.
Read at Vulture
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