"The French production company has been stepping up its digital efforts to wring more value out of its library and boost its presence on platforms like YouTube, where it already posts full show episodes. To do that, it's using AI to index its 200,000 hours of content based on things like speech, scene details, and sentiment. The goal is to find the most compelling moments for clips, compilations, and the like."
"Banijay's AI efforts align with a broader movement in Hollywood to adapt to the shift of audiences to social media platforms by exploring innovative ways to make money from established IP. YouTube, which in addition to dominating phones has become the top streaming platform on US TV screens, is the centerpiece of many of these efforts. "We need to 100X the number of assets we put on social media," Damien Viel, Banijay's chief digital and innovation officer, told Business Insider. "It's as simple as that.""
Banijay Entertainment is deploying Moments Lab's AI to expand its presence on YouTube and monetize established intellectual property. The company is indexing 200,000 hours of archive content by speech, scene details, and sentiment to surface the most compelling moments for clips and compilations. The initiative aims to dramatically increase social media output, targeting a 100-fold rise in assets posted to platforms like YouTube. Banijay plans to use many prompts to the AI to extract top recipes from MasterChef, toughest Deal or No Deal questions, and biggest Big Brother arguments. The focus is on extracting short-form content to follow audiences and advertisers online.
Read at Business Insider
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