"“If I ever reached out about something with Stranger Things, people were very... attentive, I guess is the way to put it.” Over the course of the show’s run, she helped make needle drops from ’80s artists into cultural phenomena on their own level—discovering that after the show’s blockbuster first season, people started coming to her directly."
"“really big artists, like humongous” came forward to push for their songs to be included. “But the songs were selected to push the narrative,” she continues. “I was very respectful and said, ‘It’s wonderful that they want to be a part of this, and we’re happy to entertain it, but it has to work for the story.’ We stayed as true [to that] as we did in Season 1, no matter what offers came forward.”"
"From the beginning, Bridgerton was helping the string covers of its featured songs climb the charts. When Season 1 of the show premiered in December 2020, according to Netflix and Spotify, The Vitamin String Quartet saw a 350% increase in its streams, with specific tracks receiving enormous boosts: Billie Eilish’s “Happier Than Ever” increased 11,000%, Sia’s “Cheap Thrills” increased 9,500%, and BTS’ “Dynamite” increased 3,300%."
Music supervisors help Netflix series and movies do more than entertain by creating memorable musical moments. For Stranger Things, needle drops from ’80s artists became cultural phenomena, with song choices made to push the narrative. Big artists sometimes requested inclusion, but selections stayed respectful to story needs and remained consistent with early-season standards. Netflix projects also create strong music-driven pop culture effects, including viral moments and genre-crossing reinterpretations. Bridgerton’s featured songs received classical-style covers that climbed charts, with large streaming increases reported for The Vitamin String Quartet tracks after Season 1 premiered. The pattern of major boosts for specific covers and songs continued beyond the initial season.
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