"Netflix is bringing back the popular talent competition Star Search, with a twist: For the first time in its history, Netflix will let its audience decide the outcome of a show with live voting. However, unlike how shows have done this in the past, audiences won't have to send text messages or call a special number to make their votes count. Instead, viewers will vote with their TV's remote control, or right within the Netflix app if they watch the show on their phones."
"To bring real-time voting to Star Search, Netflix relied on work it previously did for interactive narrative shows. It also snuck voting tests into David Chang's Netflix show, and showed focus groups segments from two fake shows it cooked up for testing purposes. The company even built internal tools that will help it to repurpose live voting and polling for other live events and shows in the future."
"When Star Search debuts Tuesday evening, viewers will have two distinct opportunities to make their voices heard. Once a singer or comedian is done with their performance, a graphic will pop up on screen, encouraging each viewer to give it a rating ranging from one to five stars. "We knew early on that giving a star rating as an interaction was really important," says Iyengar. "It's core to the Star Search IP.""
Netflix will relaunch Star Search on January 20 with live audience voting enabled through TV remotes and the Netflix app, removing the need for text messages or phone calls. Viewers will receive two chances to vote during the broadcast, including an immediate one-to-five star rating prompt after performances. Netflix adapted technology from interactive narrative experiments, ran voting tests inside other shows and focus groups, and built internal tools to reuse live voting and polling for future events. The live voting feature aims to simplify participation and create shared, real-time cultural moments among viewers.
Read at Fast Company
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