A one-minute vertical thriller follows two couples as they confront a threatening online hacker through drama-driven clips. The series features a high-stakes scene where a betrayed man is forced toward a black SUV while his fiancée and her father watch, seeking revenge. Issa Rae’s “Screen Time” launched in April and quickly went viral, reaching nearly 75 million views within a week and surpassing 150 million views overall. The 57-part format is exclusively vertical for TikTok, helping finance the series as it expands. The production uses a mostly Black cast and provides union-scale work in emerging formats. TikTok’s partnership with Hoorae Media offers a model for studios pursuing new audiences, revenue streams, and story control.
"A brawny bodyguard shoves a bruised man, hands tied behind his back, toward the hood of a black SUV. A pen and a contract lay atop the metal, ready for a forced signature, while the man's fiancee and her father watch in silence, seeking revenge on the person who betrayed them."
"Within a week of its April release, "Screen Time" had gone viral, reaching nearly 75 million views and earning the highest watch time for a series on TikTok. Since it landed, the 57-episode vertical series, which follows two couples as they face off against a threatening online hacker in drama-fueled one-minute clips, has amassed more than 150 million views."
""Screen Time" is the latest success story in the booming micro-drama genre that is sweeping Hollywood. It was also the first vertical drama to be exclusively featured on TikTok, which helped to finance the series as it expands its presence in the space."
"Filmed with a mostly Black cast, the 57-part vertical series revives Rae's digital roots while giving actors and crew union-scale work in emerging formats. As micro-dramas explode from China to Hollywood, TikTok's partnership with Rae's Hoorae Media offers a blueprint for studios chasing new audiences, revenue streams and control over their stories."
Read at Los Angeles Times
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