"HBO Max's ad plan is going from $10 per month to $11/month. The ad-free plan is going from $17/month to $18.49/month. And the premium ad-free plan (which adds 4K support, Dolby Atmos, and the ability to download more content) is increasing from $21 to $23. Meanwhile, prices for HBO Max's annual plans are increasing from $100 to $110 with ads, $170 to $185 without ads, and $210 to $230 for the premium tier."
"The price hikes follow comments from WBD CEO David Zaslav last month that WBD's flagship streaming service was "way underpriced." Speaking at the Goldman Sachs Cornucopia + Technology conference, Zaslav's reasoning stemmed from the service's "quality," as well as people previously spending "on average, $55 for content 10 years ago.""
"HBO Max is getting more expensive as streaming companies grapple with the financial realities of making robust, diverse libraries of classic, new, and exclusive shows and movies available globally and on-demand. For years, WBD has been arguing that streaming services are too cheap. At a Citibank conference in 2023, WBD CFO Gunnar Weidenfels said that collapsing seven media distribution windows into one "and selling it at the lowest possible price doesn't sound like a very smart strategy.""
HBO Max increased monthly subscription prices: ad-supported plan from $10 to $11, ad-free from $17 to $18.49, and premium from $21 to $23. Annual plans rose from $100 to $110 with ads, $170 to $185 without ads, and $210 to $230 for the premium tier. New subscribers are charged the new rates immediately, while current subscribers will see the changes take effect on November 20. WBD executives cite perceived underpricing, content quality, and rising costs of building diverse streaming libraries as reasons for the increases.
Read at Ars Technica
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