"New Year. New Guy. New Look."
"You're either going to want to buy a life insurance policy from me or you're going to want to go out to Bingo."
"Oh - it's you. I didn't even know it was you."
"It was the craziest 24 to 26 hours of my filming career."
Guy Fieri unveiled a clean-shaven, neatly parted brown hairstyle and no goatee as part of a campaign for home appliance maker Bosch. The campaign features a Super Bowl commercial in which Fieri plays both his larger-than-life persona and a subdued "JustaGuy" alter ego. Teasers included a 15-second clip and a Bosch video showing "JustaGuy" making a boring bologna sandwich before transforming back to the Mayor of "Flavortown." The look was created during a grueling two-day shoot, involved a two-hour wig application and high-end post-production visual effects, and was not produced with AI. The full commercial airs on Feb. 8.
Read at The Mercury News
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