"Guy Fieri surprised and confused fans when he debuted a new clean-shaven look earlier this month. Turns out, it's for a Super Bowl commercial. The longtime Sonoma County resident gave an exclusive interview to People magazine Monday about the transformation and the ad for home appliance maker Bosch. On Jan. 22, Fieri celebrated his 58th birthday by posting an Instagram video that showed him without his signature spiky blonde locks and goatee, instead with a neatly parted brown hairdo."
"The commercial, which Fieri and Bosch teased on Monday with a 15-second clip, will feature the celebrity chef in a dual role as both as the larger-than-life character that audiences know and the buttoned-up JustaGuy alter ego, Fieri told People. You're either going to want to buy a life insurance policy from me or you're going to want to go out to Bingo,"
"A Bosch spokesperson told People the new look is not AI, rather achieved as part of a grueling two-day shoot that Fieri said included a wig that took two hours to apply. and High-end post-production visual effects were used to complete the look, the company said. It was the craziest 24 to 26 hours of my filming career, Fieri told People."
Guy Fieri revealed a clean-shaven, neatly parted brown hairdo in an Instagram video on Jan. 22 as part of a marketing push. The transformation was created for a Bosch Super Bowl commercial that casts Fieri in dual roles: his signature larger-than-life persona and a buttoned-up JustaGuy alter ego. A 15-second teaser highlights the contrast and a humorous line about buying life insurance or going to Bingo. Bosch said the look was achieved during a grueling two-day shoot using a wig that required two hours to apply plus high-end post-production visual effects. The full commercial will air during the Super Bowl on Feb. 8.
Read at www.pressdemocrat.com
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