"When BBC Alba struck the deal for its Serie A rights - eight games featuring Scottish players before the nation's return to the World Cup this summer - staff in Scotland worked with colleagues at production company Sunset Vine to build a plan for the best coverage possible. They decided that bringing back the iconic intro, complete with the cry of 'Golazo' at the end of the theme tune, was the best approach."
"When the title sequence played before kick-off between Bologna and Torino on Sunday evening, it was met with a hugely popular reception online. "It was a no-brainer to bring back the branding - we would have done people a disservice if we hadn't thought about it," said Margaret Cameron, director of content at Alba. "It was a very deliberate choice to put out a well-timed nostalgia bomb.""
Competition for sports broadcast rights is costly and demands high-quality coverage. BBC Alba secured rights to eight Serie A matches featuring Scottish players and collaborated with production company Sunset Vine to shape coverage. The production team reinstated the Gazzetta Football Italia title sequence and the 'Golazo' cry to leverage nostalgia and strengthen audience engagement. The retro intro premiered before Bologna v Torino and received a strong online reaction. Margaret Cameron described the decision as deliberate and intended to deliver a well-timed nostalgia moment. Atalanta v Napoli will be shown on BBC Alba in Scotland and on BBC iPlayer across the UK.
Read at www.bbc.com
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