Double Your Money, a popular 1960s gameshow hosted by Hughie Green, attracted over 8 million viewers. Contestants had the chance to double their cash prizes, peaking at 1,000 pounds. A notable adaptation aired in Moscow, renamed Do You Want to Go On?, where contestants competed for points instead of money, redeemable for state products. Despite technical issues during filming, the excitement of the Soviet audience was palpable. This cultural exchange highlighted the unique relationship between the UK and the Soviet Union during the Cold War era.
The show had contestants choosing whether to double their prize pot, which was all about cash despite maximum winnings being capped at 1,000 pounds.
The show's Moscow edition featured contestants competing for points redeemable for state-made goods instead of money, highlighting a significant cultural adaptation.
Producer Bill Costello recalled the excitement among the Moscow audience, noting their enthusiasm despite the technical difficulties encountered during the recordings.
The export of a British cash-prize gameshow to Moscow represented a unique moment in the context of Cold War cultural exchanges.
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