"Subscribing to the ad-free versions of eight major streaming services in the US now costs nearly $122 per month, up from about $83 in May 2021."
"YouTube's connected TV viewership share in the US has soared from 5.7% to a market-leading 12.8% in June."
"Free, ad-supported streamers like Tubi and The Roku Channel have also gained, with Tubi growing to a 2.2% viewership share."
"Consumers seem to be willing to put up with ads to avoid paying for traditional pay TV services."
Paid streaming service prices have increased significantly, with the average ad-free subscription costing nearly $122 monthly, compared to $83 in May 2021. Major platforms like Apple TV+ and Disney+ have doubled their prices. As a result, demand for free streaming services has risen. YouTube has captured a leading 12.8% market share in connected TV viewership, while other free platforms like Tubi and The Roku Channel are also growing. More consumers prefer ad-supported alternatives over the rising costs of traditional streaming services.
Read at Business Insider
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