Flair Airlines has introduced a permanent $1 base airfare from popular sun destinations to Canada, seeking to incentivize passengers returning northward, especially during slow domestic flying periods.
Eric Tanner, Flair's VP of revenue management, noted that flights return to Canada quite empty, hence the $1 fare serves to fill these planes for better operational efficiency.
The promotional approach is designed to 'give back to our customers', with Tanner highlighting that these incentives are effective in bringing passengers back during a seasonal shift.
Flair's strategy follows in the footsteps of other airlines that have offered low-cost deals, reflecting a broader trend in budget travel that aims to maximize seat occupancy.
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