"Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV."
"Telescope, a real-time social solutions company, has powered the live voting features for the shows mentioned above using Facebook's API. This is a large part of why Facebook is partnering with the company on some of the major new tools it is introducing, including hashtag voting, photo and video submission, and a video gallery. The feature that will excite broadcasters most is hashtag voting, which allows users to cast votes within a top-level post or a comment. Previously, shows would direct users to apps within pages; this created too much friction for all but superfans. Now, producers can make use of hashtag voting to affect show outcomes by giving fans either a unique hashtag or a hashtag trigger (like #NBABallot) followed by a free text with another voting option (like Steph Curry). The feature is available via the API and it will enable more shows to to incorporate things like "instant saves" and real-time awards."
Facebook introduced new API-driven tools enabling participatory live-TV features such as hashtag voting, photo and video submissions, and a video gallery. Telescope, a real-time social solutions company, has powered live voting for shows like The Voice, America's Got Talent, and American Idol using Facebook's API and is partnering on these new tools. Hashtag voting lets viewers cast votes in top-level posts or comments, avoiding the friction of page apps and enabling instant saves and real-time awards. Internal and external research, including studies by Accenture and Millward Brown, informed the creation of these tools given prevalent second-screen Facebook use.
Read at The Drum
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