"In the wake of the Golden Globes podcast nominations (RAIN HERE), Edison Research is layering its own demographic information atop the honorees. This exercise adds an interesting dimension to each o f the nominated podcasts, as seen in the graphic below. Edison notes that its information is gleaned from measurement results during a stretch from Q4 2024 to Q3 2025."
"This exercise adds an interesting dimension to each o f the nominated podcasts, as seen in the graphic below. Edison notes that its information is gleaned from measurement results during a stretch from Q4 2024 to Q3 2025. Shows which have shifted popularity positions during that time might not exactly match the Golden Globes assessments. "But directionally their demographic stories will be consistent," Edison says, which makes sense to us."
Edison Research overlaid its demographic measurements onto the Golden Globes podcast nominees. The demographic data derive from measurement results collected between Q4 2024 and Q3 2025. The layered information adds a demographic dimension to each nominated podcast and may reveal audience composition and trends. Shows that changed popularity during the measurement window may not precisely align with the Golden Globes selections, but Edison indicates that demographic directions remain consistent. A graphic accompanies the overlay to illustrate those demographic stories. The full study and detailed data visualization are available only to Edison subscriber clients.
Read at RAIN News
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