Disney+ Decides Now Best Time to Announce Price Increase
Briefly

Disney+ Decides Now Best Time to Announce Price Increase
"Disney+ subscribers, including those who bundle, get ready for another price hike. The service's plan with ads will increase from $9.99 to $11.99 a month, while the ad-free plan will increase by three dollars to $18.99 a month. The news follows the ongoing tempest surrounding Jimmy Kimmel's politically motivated suspension from his Disney-owned talk show last week. There's no way to say for sure what factors led to Disney ending Kimmel's suspension on Monday (with the host now returning for his Tuesday evening show)."
"But reports were circulating Monday that there had already been plans to announce this price increase this week. Given the number of people already publicly canceling their Disney+ and Hulu subscriptions to protest Kimmel being taken off the air, it's safe to say that Disney would have experienced some exceptional blowback by making this announcement without resolving the Kimmel situation first."
"The price increases will also affect Disney's various streaming bundles, with the Disney+ and Hulu bundle increasing to $12.99 and the Disney+, Hulu and ESPN Select Bundle going up to to $19.99. Want that bundle without ads on Disney+ and Hulu? It'll now be $29.99, as opposed to $26.99. Hulu itself will be absorbed into Disney+ beginning in 2026, of course, though it seems unlikely that that will lead to these prices going down."
Disney+ ad-supported plan will rise from $9.99 to $11.99 monthly, and the ad-free tier will increase by $3 to $18.99 monthly. The Disney+ and Hulu bundle will increase to $12.99, the Disney+, Hulu and ESPN Select bundle will rise to $19.99, and the ad-free bundle will move to $29.99 from $26.99. There had already been plans to announce the price increase this week, and many subscribers publicly canceled Disney+ and Hulu subscriptions in protest of Jimmy Kimmel's suspension. Kimmel's suspension was later ended and he returned to his show. Hulu will be absorbed into Disney+ beginning in 2026.
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