Disney+ cancellations surged as boycotts for Jimmy Kimmel's suspension kicked in - here's how big the spike was

"Disney saw more than double the typical number of customers cancel their Disney+ and Hulu subscriptions in September - when subscribers threatened to quit because of Jimmy Kimmel's brief suspension.It appears some of those subscribers followed through on their boycott threat and canceled, according to new subscription data from research firm Antenna. The data firm said 8% of Disney+ subscribers and 10% of Hulu customers in the US canceled in September. The services usually lose 4% to 5% of their customers a month, in line with the industry average, the data firm said."

"Disney+ was dropped by 3 million US subscribers in September, while 4.1 million cancelled Hulu, Antenna told Business Insider. Those cancellation figures are more than double the averages of 1.2 million and 1.9 million, respectively, in the last three months. It's unclear how many Disney streaming subscribers canceled as part of a boycott. But while other streamers saw their cancellation rates tick up in September - including Apple TV, HBO Max, Paramount+, and Starz - none rose as drastically."

"ABC suspended Kimmel's show for four weekdays following pressure from broadcast affiliates and the FCC. It drew widespread criticism across from both sides of the aisle, and in response, some outraged Disney fans pledged to drop their streaming services. After a few days, Disney put "Jimmy Kimmel Live!" back on the air, and local TV stations that had sidelined the show soon followed suit. It's unclear how many customers Disney has since won back - or how many anti-Kimmel"

Disney reported a sharp spike in streaming cancellations in September, with Antenna data showing 8% of Disney+ subscribers and 10% of Hulu customers in the US canceled that month, compared with the typical 4%–5% monthly churn. Disney+ lost about 3 million US subscribers and Hulu lost 4.1 million, figures more than double recent averages. Other streamers saw smaller churn increases in September. ABC temporarily sidelined Jimmy Kimmel's show after affiliate and FCC pressure, prompting some supporters to threaten boycotts; the show returned to air after a few days, and the exact boycott impact remains unclear.

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