"DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that's not uncanny enough, you'll find items you can shop for within that AI environment, whether it's a piece of clothing similar to the one your AI likeness is wearing or a piece of furniture that pops up alongside it. The satellite TV giant is partnering with the AI company Glance to roll out this experience to DirecTV Gemini devices starting next year."
""We are making television a lean-in experience versus lean back," Rajat Wanchoo, the group vice president of commercial partnerships at Glance, tells The Verge. "We want to give users a chance to use the advancements that have happened in generative AI to create a ChatGPT moment for themselves, but on TV." Glance is owned by InMobi, the same company that injected ecommerce bloatware into Motorola's budget phones."
DirecTV is partnering with Glance to generate personalized AI screensavers that place users, family members, and pets into custom scenes on DirecTV Gemini devices. The AI-created environments will surface shoppable items—such as clothing or furniture resembling objects shown with the AI likeness—so viewers can purchase similar products. Glance is owned by InMobi, which previously added ecommerce software to Motorola budget phones, and the same technology powers a Samsung Galaxy lockscreen feature offering shoppable AI-generated images of users in different outfits. The service aims to shift television toward a more interactive, lean-in experience and will roll out next year.
Read at The Verge
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