The boxing event featuring Katie Taylor co-headlining with Amanda Serrano led to a notable increase in Netflix subscriptions, with an addition of approximately 1.43 million subscribers over three days. Data from Antenna Data indicates that this event ranks closely behind the Super Bowl, an NFL Wild Card game, and the upcoming Paris Olympics in generating subscription acquisition, illustrating the growing influence of sports events on streaming services and viewer engagement in 2024.
The fight card featuring Katie Taylor and Amanda Serrano garnered significant attention, with Netflix reportedly adding about 1.43 million subscribers over a three-day period, illustrating the event's impact on the streaming services.
The numbers from Antenna Data placed this boxing event just behind the Super Bowl, an NFL Wild Card game, and the Paris Olympics, highlighting its substantial reach in subscription acquisition.
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