"Just a few weeks after the successful launch of Queer Eye in February 2018, a group of Netflix programmers gathered inside a small auditorium at the company's Hollywood headquarters to map out a strategy for taking over the world of reality TV. The meeting, which I attended as part of my reporting for a bigger story about the fast-growing streamer, was filled with enthusiastic talk about dozens of projects across almost every imaginable genre of unscripted."
"Although Star Search fits nicely with Netflix's recent push into live programming such as boxing matches, holiday football games, and weekly WWE matches, Jeff Gaspin, the streamer's vice president of unscripted series for the U.S. and Canada, says he's not doing the show because of some platform-wide mandate to add live content. Rather, he says Star Search, and a larger focus on broadcast-style reality at Netflix, is part of a longer game the streamer has been playing since the days of House of Cards."
Netflix will premiere Star Search, a live, weekly talent competition that lets home audiences vote in real time via remote controls or the mobile app. The streamer previously produced taped talent shows that did not allow immediate viewer buy-in. The live competition aligns with Netflix's broader expansion into live programming, including boxing, holiday football, and WWE events. Plans for a live talent format date back to a 2018 strategy meeting after the successful Queer Eye launch, and executives describe the move as part of a long-term, multi-decade evolution toward broadcast-style unscripted content.
Read at Vulture
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