"Sure, it's easy to rattle off some killer titles-KPop Demon Hunters, Stranger Things-but Netflix has never really had a brand identity. It's not, like Disney, the home of Star Wars and Mickey Mouse. As streaming services go, it's made its name by being a jack of all trades and a master of none. Now, it's made its smartest move yet, dropping $83 billion to buy itself a whole new personality."
"On Friday, the streaming giant announced it will be acquiring Warner Bros. in a deal that gives Netflix the studio's film and television operations as well as HBO and HBO Max. For those who can't keep up with who owns what these days-no one can-that means that once the deal closes, Netflix will own everything from Batman to The Big Bang Theory, The Wizard of Oz to Westeros. Also, Lord of the Rings, Harry Potter, and prestige TV shows like The Sopranos."
Netflix agreed to acquire Warner Bros., including the studio's film and television operations plus HBO and HBO Max, in an $83 billion deal. The acquisition will give Netflix ownership of major franchises and shows such as Batman, The Big Bang Theory, The Wizard of Oz, Game of Thrones, Lord of the Rings, Harry Potter, and The Sopranos. The deal is expected to close next fall after Warner Bros. Discovery spins off its cable businesses, including CNN, HGTV, and Discovery. Comcast and Paramount Skydance were among other bidders. The acquisition strengthens Netflix's catalog, brand identity, and competitive position versus rivals like Disney+.
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