"The concert saw the government implement strict crowd control measures, deploying about 7,000 police officers, including SWAT units equipped with anti-drone systems."
"Hybe's shares had risen in recent months ahead of the comeback tour and the release of their new album Arirang, but fell by 15.5% on Monday."
"BTS and their record label BigHit and Hybe are expected to generate more than $1bn from their reunion, driven by concerts, merchandise, licensing, album sales and streaming revenue."
BTS's comeback concert was livestreamed on Netflix, attracting 18.4 million viewers globally. The concert, held at Gwanghwamun Square, was attended by about 104,000 people. The event marked the beginning of their 82-date world tour. Despite high expectations, Hybe's shares fell by 15.5% following the concert. The broadcast topped Netflix's rankings in 24 countries and is part of Netflix's strategy to expand into live event broadcasting. BTS and their label are projected to generate over $1 billion from their reunion through various revenue streams.
Read at www.bbc.com
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