Ant and Dec launch their first podcast - a smart move or late to the party?

"The podcast, titled Hanging Out with Ant & Dec, will launch later this month and will see the duo catch up about their lives and take questions and comments from listeners. It is part of the pair's new Belta Box brand, which will be on platforms including YouTube, Facebook, Instagram and TikTok, and will also host classic clips from their TV careers as well as "new digital formats"."

""Ant and Dec have just extended their ITV contract by another three years while they try to get this company up and running," he said. "So they can take their rumoured 30m contract and, even if this new company doesn't work out, will still be some of the best paid presenters in the industry." Hanging Out with Ant & Dec is set to release its first episode on Thursday 22 January, with further episodes every fortnight and bonus episodes every Monday."

"The pair recently signed a contract extension with ITV to continue presenting shows including I'm A Celebrity, Britain's Got Talent and Limitless Win. Their push for viewers on YouTube as well as TV will allow them to "have their cake and eat it", said Alex Hudson, journalist and co-host of tech podcast Crashed. "Ant and Dec have just extended their ITV contract by another three years while they try to get this company up and running," he said."

Hanging Out with Ant & Dec will launch on Thursday 22 January as part of the presenters' new Belta Box digital channel. The podcast will feature the duo catching up about their lives and taking questions and comments from listeners, with further episodes every fortnight and bonus episodes every Monday. Belta Box will appear on YouTube, Facebook, Instagram and TikTok and will host classic TV clips alongside new digital formats. The pair have extended their ITV contracts to continue hosting shows including I'm A Celebrity, Britain's Got Talent and Limitless Win while building the new company. Industry commentary notes the global digital market is expanding rapidly, with projected growth from around 25bn to nearly 100bn by decade's end.

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