A Fire TV Stick 4K Max experience is described as fast, reliable, and capable of solid 4K streaming with Dolby Vision. The main frustration comes from ads on the Fire TV home screen, which are described as packed with promotions for shows, movies, and brands and as overwhelming when launching apps. Amazon is said to be increasing ad intrusiveness by pushing a full-screen ad for a newly redesigned Fire TV mobile app. The ad can appear immediately after device startup and takes over the entire screen. Users must dismiss and acknowledge the ad before streaming can continue. The redesigned mobile app is credited with improved features like browsing and bookmarking, but the ad placement is criticized as too forceful compared with using the normal home-screen ad carousel.
"For the most part, I've enjoyed my experience using a Fire TV Stick 4K Max. It's fast, reliable, and streaming in 4K with Dolby Vision has been solid. But if there's one part of the experience that drives me crazy, which you might be able to relate to as well, it's the ads."
"The Fire TV home screen is packed with ads for shows, movies, and brands, and it's always felt a bit overwhelming, especially when I'm just trying to launch an app. I've always hoped Amazon would dial things back and make the ad experience a bit more bearable, but unfortunately, it now seems like the opposite is happening."
"Amazon has started pushing a full-screen ad for its newly redesigned Fire TV app to users, as seen in the image below. While the ad itself is pretty jarring, what makes it worse is when it shows up. It can appear right after you boot up your Fire TV device, whether it's a Fire TV or Fire TV Stick, taking over the entire screen."
"If Amazon had just placed this ad for its mobile app in the usual ad carousel on the Fire TV home screen, it wouldn't have been a big deal. But a full-screen ad that you have to manually dismiss before you can continue using your Fire TV is a step too far, and hopefully Amazon realizes that and pulls back on it."
Read at Pocket-lint
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