"Apple TV+'s latest sci-fi series has been keeping its cards especially close to its chest. It's only a little more than a month away, and we still don't know what it's about, what tone it takes, or even what makes it sci-fi. But because it comes from a trusted source, all this mystery just makes the show look even better."
"Vince Gilligan, the creator of Breaking Bad and Better Call Saul, is making a hard pivot in his return to TV. While his crime dramas had a sense of gritty realism, this new series, Pluribus, seems completely different. The series stars Better Call Saul 's Rhea Seehorn as "the most miserable person on Earth" who "must save the world from happiness.""
"Just what form does this "happiness" take? A teaser included a wordless scene where an unfamiliar woman licked every donut in a box, which made it seem like some kind of virus is being spread. Then, a week ago, we got a new teaser showing Seehorn's character driving to a Las Vegas casino, where the giant LED marquee kept flashing, "WELCOME CAROLE." We still don't know much, but we know we have a Carole who appears to be up against the rest of the world."
Vince Gilligan returns to television with Pluribus, a tonal pivot from his gritty crime dramas. The Apple TV+ series has remained deliberately mysterious, with teasers revealing little about plot, tone, or the nature of its science-fiction elements. Rhea Seehorn portrays Carole, described as the most miserable person on Earth who must save the world from happiness. Teasers suggest a contagious 'happiness' phenomenon, including scenes of a woman licking donuts and an LED marquee repeatedly welcoming Carole. Recent footage shows Carole observing a drone pick up her garbage amid an apparently depopulated environment. The marketing strategy leverages creator reputation to preserve narrative surprises.
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