"I'm not sure anyone saw this news coming, but the TV landscape as we know it could change considerably over the next year or two. Sony, the storied Japanese TV brand, has announced that it has signed a memorandum of understanding with its Chinese competitor TCL. This potential partnership - with TCL set to hold a 51 percent stake and Sony 49 percent - has prompted speculation across the internet and I'm sure many meetings at a couple of other TV companies in South Korea."
"Before we get too apocalyptic and proclaim the end of Sony TVs, it's important to understand that this isn't a done deal. The memorandum of understanding indicates that the two companies are in discussions to potentially establish a partnership. There's still a couple of months before any binding agreements will be drawn up, and then there will need to be regulatory approvals made of those agreements."
A memorandum of understanding proposes a joint Sony–TCL TV company with TCL holding 51 percent and Sony 49 percent. The agreement is not finalized; binding contracts and regulatory approvals are still required, and the new company would not be effective until April next year, with physical products unlikely before late 2027. Sony already uses external manufacturers for its TVs, likely sourcing LCD panels from TCL CSOT and OLED panels from LG Display and Samsung Display. The proposed partnership would guarantee a relationship with TCL CSOT and could enable future Sony OLED panels from CSOT, though CSOT's ability to produce TV-sized OLED panels remains uncertain.
Read at The Verge
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