"Across money generated from adverts, subscription fees, and other revenue streams, YouTube as a website earned a staggering $60 billion in total across 2025, beating out many of its key rivals despite being a free-to-access platform. As shared by Dexerto, one intriguing comparison is with Netflix - which has reached a point of ubiquity that can easily rival YouTube for many - yet the streaming service 'only' generated $45.18 billion across 2025, matching just 75% of YouTube's total income."
"Certain influencers have shared how much money their most popular videos have made - often with rather deflating results - and we've previously been informed how much YouTube pays all of its users collectively. However, never before have we been given a sense of how much money YouTube generates as a platform. In a surprising turn of events, the latest earnings report from Google and YouTube's parent company revealed the latter's yearly total revenue for the first time in history."
Alphabet disclosed YouTube's total revenue for 2025 at $60 billion, derived from advertisements, subscription fees, and other revenue streams. YouTube's 2025 revenue exceeded Netflix's reported $45.18 billion, representing roughly 33% more income. Video advertisements generated $11.38 billion in the fourth quarter alone. The share of ad revenue retained by the platform versus payouts to creators was not specified. Platform-level annual revenue had not been publicly specified by the company before this disclosure. The figures highlight advertising as a dominant monetization driver alongside subscriptions and other income sources for a free-to-access platform.
Read at UNILAD Tech
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