"When you think about the apps and platforms that shape your daily life, a few big names probably come to mind. There are the tools you use for work, the apps you rely on to stay connected, and even the games you play to unwind. They all seem to belong to different corners of the tech world, built by different companies with different goals. But what if many of them were quietly connected by a single thread?"
"In 2016, Microsoft bought the entire platform in an all-cash deal worth about US$26.2 billion, making it one of the biggest acquisitions in tech history. Despite being under Microsoft's wing, LinkedIn has kept its brand identity and culture largely intact. If you log in today, you don't see a giant Microsoft logo stamped across the top. The experience still feels very much like "LinkedIn." Behind the scenes, however, Microsoft has been weaving its product ecosystem together with LinkedIn in subtle ways."
Microsoft has acquired and integrated multiple widely used apps and platforms to expand its ecosystem beyond well-known products. The company acquired LinkedIn in 2016 for about US$26.2 billion and preserved LinkedIn's brand and culture while enabling integrations such as LinkedIn profile information in Outlook profile cards and LinkedIn tabs or profile cards in Microsoft Teams when enabled. Microsoft also acquired SwiftKey in 2016, gaining advanced predictive keyboard technology for mobile devices. These moves demonstrate a strategy of subtle, opt-in integrations that surface professional and predictive data across productivity and communication tools.
Read at MUO
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