Arun Maini highlights that Google Search is deteriorating due to issues with its results page, the impact of SEO strategies, and the changes brought by AI.
The video emphasizes that while some SEOs contribute to the challenges in search quality, Google's system is capable of addressing many of the highlighted manipulative tactics.
Maini points out a stark decline in public opinion toward Google, contrasting its former admiration with the present skepticism, particularly following recent legal troubles.
Significantly, he questions whether Google can rectify its issues in time and whether they even have the motivation to effect meaningful change.
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