Cover Corporation is betting on the US as the next big market for its virtual anime-style influencers, known as VTubers, who are gaining significant popularity.
VTubers accounted for 9.6% of all viewer hours on YouTube Live from January to June 2023, signaling a notable rise in interest and engagement with this format.
With a year-over-year revenue increase of 50%, Cover's international expansion is proving profitable, showcasing the growing appeal of VTubers in global markets.
The company's agency, Hololive Production, is strategically managing VTubers across multiple regions to capitalize on their rising popularity in the digital content landscape.
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