Labubu is a plushie from Pop Mart that has gained significant popularity, with a reported 700 percent sales increase in 2024. The plushie can cost between $30 to $150,000, with adults often seen carrying them at parties. Factors contributing to its success include scarcity and surprise elements, as each plushie comes in a blind box. The phenomenon aligns with 'kidulthood,' wherein adults increasingly incorporate childhood items, like stuffed animals, into their lives, showcasing them publicly and redefining adulthood.
Labubu, a soft-bellied plushie from Pop Mart, has gained immense popularity with a 700 percent increase in sales, selling between $30 and $150,000 each.
Labubu's rise may be attributed to its scarcity, with new releases selling out quickly, and its surprise elements as they come in blind boxes.
The phenomenon of Labubu reflects 'kidulthood,' where adults increasingly embrace childhood memorabilia, seeking to inject more playfulness into their lives.
Labubu represents a new trend where adults proudly display their plushies in public, breaking away from traditional views of adulthood.
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