Meta CEO Mark Zuckerberg argues that the company's growth is hampered by restrictive rules from competitors, particularly Apple's control over app distribution and advertising tools. He claims that if freed from these constraints, Meta could potentially double its profitability. This contention is based on internal calculations regarding user engagement and revenue losses caused by Apple's policies. Zuckerberg's frustration has led Meta to invest heavily in alternative platforms to lessen dependence on Apple, illustrating the broader conflict between the two companies over innovation and revenue potential.
"At some point we ran this calculation and we're like 'alright, if we were able to do all the things we thought were good... I think we might be twice as profitable as a company as we are now.'"
"Apple's control over app distribution - including its 30% fee on in-app purchases and restrictions on features - directly impacts Meta's bottom line."
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