BIRA alleges Amazon misused members' proprietary data, with a damages claim valued at £1.1 billion. They criticize Amazon for manipulating 'Buy Box' placements.
BIRA's legal action marks the largest collective effort by UK retailers against Amazon. Retailers struggle due to market power imbalance and high commissions on the platform.
Andrew Goodacre questions why independent retailers use Amazon despite potential harm, citing consumer behavior changes and Amazon's dominance in online selling.
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