Automattic made clear that it acquired Tumblr to enhance its unique features, stating they won't alter its core characteristics but will run it on WordPress's backend.
The shift aims to streamline the sharing of tools across WordPress and Tumblr, allowing better integration and innovative features to be developed mutually on both platforms.
The technical migration is touted as one of the most significant in internet history, with Automattic confidently stating they are ready to tackle the challenge.
Other companies, like Twitter and Slack, have faced similar migrations successfully, showcasing that difficult transitions can be accomplished without disrupting user experience.
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