America's top-selling gun of 2023 was the Sig Sauer P365, a 9mm pistol retailing around $480, praised for its ergonomic design and concealed carry capability.
The Sig Sauer P365's success highlights a trend in the firearms industry, with American gunmakers producing 6.1 million pistols annually since 2020, almost doubling pre-2020 averages.
The analysis from Gun Genius reveals that sales trends continued from previous years, indicating a steady demand for specific firearm models among American consumers in 2023.
Despite the increasing popularity of firearms post-2004, the sales data emphasizes the dominance of pistols like the P365 and P320, showcasing consumer preferences.
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