Culturally, limousines have gone from "oooh" to "ick," and they're dying out accordingly. They have fallen out of favor and options are limited.
None of us really own limos anymore. We could be in the trolley business, said Joe Reinhardt, as he changes his company's name to reflect its broader offerings.
It's really chauffeured transportation these days. The vehicles can change. We're just selling a premium service, and people want a premium service.
The limo industry isn't dead; it's just leaving the classic black stretch version of itself behind, adapting to modern preferences and services.
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