"The song was called "Heart on My Sleeve," and if you didn't know better, you might guess you were hearing Drake. If you did know better, you were hearing the starting bell of a new legal and cultural battle: the fight over how AI services should be able to use people's faces and voices, and how platforms should respond. Back in 2023, the AI-generated faux-Drake track "Heart on My Sleeve" was a novelty; even so, the problems it presented were clear."
"The song's close imitation of a major artist rattled musicians. Streaming services removed it on a copyright legal technicality. But the creator wasn't making a direct copy of anything - just a very close imitation. So attention quickly turned to the separate area of likeness law. It's a field that was once synonymous with celebrities going after unauthorized endorsements and parodies, and as audio and video deepfakes proliferated, it felt like one of the few tools a"
An AI-generated song closely imitated Drake's voice and sparked concerns about celebrity likeness use. The track's similarity alarmed musicians and prompted streaming services to remove it on a copyright technicality, even though no exact recording was copied. Legal attention shifted toward likeness law, historically used for unauthorized endorsements and parodies. The rise of audio and video deepfakes has increased reliance on likeness law as a potential remedy. The central conflict involves how AI services may use people's faces and voices and how platforms should police or permit such uses.
Read at The Verge
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