"Tesla's ad spending on X this year has dwindled down to a fraction of what it was last year. According to a recent SEC filing, Tesla spent $10,000 on ads on X in the first two months of 2025, per TechCrunch, which would amount to a total of $60,000 for the full year, if that amount of spending continues. By comparison, Tesla spent $400,000 on X ads in 2024."
"The decrease in ad spending comes at a time when Tesla is struggling with sales and competition from Chinese EVs. Tesla sales plummeted in Europe this past spring, and by June, had been on the decline in the region five months in a row. Around the same time, Tesla fell behind Chinese EV manufacturer BYD in Europe. Meanwhile, the Trump Administration's Big Beautiful Bill is eliminating the need for car manufacturers to purchase carbon credits."
Tesla reduced ad spending on X to $10,000 in early 2025, projecting $60,000 for the year versus $400,000 in 2024. The ad cut coincides with falling sales and rising competition from Chinese EVs. Tesla sales plummeted in Europe and declined for five consecutive months. The Trump Administration's Big Beautiful Bill eliminates the need for car manufacturers to purchase carbon credits; sale of those credits had been a major revenue source. Tesla introduced incentives and discounts for American buyers to move inventory before a tax credit expires in September. A filing proposed a roughly $29 billion share-based pay package for Elon Musk requiring increased involvement in the company.
Read at Mashable India
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