Spotify is the first to launch non-Google Android billing in the US
Briefly

Google is slowly loosening its grip over billing on Google Play.In March, the company announced a pilot " User Choice Billing" plan, which would give users the option to buy things on Google Play through a third-party payment processor.In some countries, the pilot launched in September, with Google taking developer sign-ups in the European Economic Area, Australia, India, Indonesia, and Japan.
Read at Ars Technica
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