Small businesses rely on Google for customers, but struggle to reach the tech giant in their moment of need

Stuck in a frustrating maze of drop-down menus and e-mail forms, some entrepreneurs lack person-to-person customer support from Google, impacting search visibility and reviews.

Factors like the rise of corporate giants and the pandemic push small businesses to enhance online presence, highlighting Google's critical role and the challenges without timely support.

Vass Bednar notes businesses reliant on Google for visibility face legitimacy questions without a strong online presence, reflecting the essential role of the search engine for small businesses.

Read at The Globe and Mail