Chinese brands like Xiaomi and Huawei are set to launch numerous foldables this year, contrasting with Samsung's cautious approach of incremental upgrades. The Chinese market shows a significant interest in innovative smartphone features, driven by consumers with considerable smartphone experience seeking advanced devices. China leads globally in foldable smartphone sales, with two-thirds of units sold originating from there, whereas the US and Western Europe show much lower interest and penetration in the foldable market. This creates a stark difference between the two markets in smartphone innovation and sales strategies.
"Chinese consumers have matured significantly, with many now on their fifth or sixth smartphone. This experience has led them to actively seek unique and advanced devices."
"China is the largest foldable market globally due the growing demand and appetite for differentiated smartphones. The foldable penetration within China smartphone sales is also consistently higher than any other markets. Two out of three foldable phones sold globally are in China."
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